Target audience member profile

I have used UK Tribes to find out about my Target audience member profile:

This has told me that our target audience is quite a wide range of teens. It also tells me that many people of the alternate genre avoid the mainstream genre, therefore if we are to reach this majority we should avoid the mainstream way of advertising. This is because they would not look or take it in otherwise. It has also told us that we are to connect to them via niche magazines and social media sites. The Alternate genre is vast full of many different groups from Emo's to Gamers. these contrast in the way they act. Emo's stay in a group of friends where as Gamers tend to have more friends online rather than 'Real world friends'. Also Emo's have their own fashion scene where as Gamers dont tend to take any care in fashion.

This tells me that people of that genre stay in friend groups, don't tend to think of the future and love to go to gigs.

These are just some of the brands, and media networks the Alternate group are into

This also tell us that the Alternate group use a lot of media, mostly the internet and radio. this means that they can be reached easily with a wide range of media.

This has told us what Phycographics and Demographics effect our target audience.

Name : Kane Guichard

Age : 17

Gender : male

Information : A media studies student, who i worked with last year. He is currently not in our group but is doing a similar genre to ours. He was interviewed questions about our music ideas video and helped to construct feedback to improve our music video. we also found out more about our target audience's likes in the genre.

Name : Jordan Chilvers

Age : 17

Gender : male

Information : A theatre studies student who knows a lot about lighting and actor capability as well as framing a scene which is similar to framing a shot. He was a good target audience to talk to about composing our music video shots and we took feedback from him to improve and consider in our music video. He also is a big fan of our genre with many interesting view points. With hope Jordan may be able to help us be or pick an actor for our filming.