Target audience member profile

I have used UK Tribes to find out about my Target audience member profile:

This has told me that our target audience is quite a wide range of teens. It also tells me that many people of the alternate genre avoid the mainstream genre, therefore if we are to reach this majority we should avoid the mainstream way of advertising. This is because they would not look or take it in otherwise. It has also told us that we are to connect to them via niche magazines and social media sites. The Alternate genre is vast full of many different groups from Emo's to Gamers. these contrast in the way they act. Emo's stay in a group of friends where as Gamers tend to have more friends online rather than 'Real world friends'. Also Emo's have their own fashion scene where as Gamers dont tend to take any care in fashion.

This tells me that people of that genre stay in friend groups, don't tend to think of the future and love to go to gigs.

These are just some of the brands, and media networks the Alternate group are into

This also tell us that the Alternate group use a lot of media, mostly the internet and radio. this means that they can be reached easily with a wide range of media.

This has told us what Phycographics and Demographics effect our target audience.

Name : Kane Guichard

Age : 17

Gender : male

Information : A media studies student, who i worked with last year. He is currently not in our group but is doing a similar genre to ours. He was interviewed questions about our music ideas video and helped to construct feedback to improve our music video. we also found out more about our target audience's likes in the genre.

Name : Jordan Chilvers

Age : 17

Gender : male

Information : A theatre studies student who knows a lot about lighting and actor capability as well as framing a scene which is similar to framing a shot. He was a good target audience to talk to about composing our music video shots and we took feedback from him to improve and consider in our music video. He also is a big fan of our genre with many interesting view points. With hope Jordan may be able to help us be or pick an actor for our filming.

Target audience interview

Here are two Audience audio interviews, One of the people we asked is Jordan that explains his opinion of our ideas, the other Kane a fellow media student.

Our Decided Target Audience

Our target audience will be:
Young males and females, aged 15 - 25. with a social class of ABC1
this includes most of upper and higher education.
This is due to the research made from the Uk tribes website and Bauer media. telling us the Demographics and Psychographics of out genre.

Target Audience Research

I have used Bauer to help find my target audience here is a small clip to tell you about what they do and there influences on the public.

In this video our band for the song we are using is mentioned (Coldplay) and how they use Q radio for promotion therefore meaning those who listen to Q radio also are interested in our genre.

This screenshot is a little information of the radio station Q. This shows us that Q is a good example of our target audience. Telling us that Q's radio station have many formats to connect to their target audience with, Magazines, Radio, Websites and on TV. This if we are to target our audience tells us what we need use to do this.

I have also contacted a smaller radio station called Siren FM which belongs to lincoln univercity. I did this because i wanted to see what type of audience listen to their music and what types of genre they play. Here is the email i have sent:

Here is the reply:

I also contacted Radio1 which is a huge radio station covering all the U.K. and parts of the world. here is my e mail sent:

Here is their generic reply:

Still awaiting for a personal reply, however like the last mail says (it may not happen)

Target Audience Considerations

Our target audience is men and woman aged 13 to 30 but mainly men. within the social class of A, B, C1. and are usually white. All these factors are part of the demographics of target audience (Age, Sex, Social class and ethnicity)

The psycho graphic target audience consists of attitudes, opinions and interests. Our audiences attitude would be young reckless and grasping opportunities. Opinions of our target audience can be linked to what the lyrics sing out. our audiences interests are modernised with a touch of classics.

Feedback from audience:
Overall good idea that people like and there where recommendations to add to what we had such as:
-A time laps with the singer stood on his own while the crowd in a city centre blur by him.
-To match the tempo with slow and long shots.
-Saturation of colours to give a dull feeling that link with the song itself.
-Flash paper, this is a prop we can use to help with the fire concept.
-We also have thought about having auditions for the two main characters in the story, (the actor and the main singer)

Asking Artist's permition

William Davidson contacted Coldplay though their Facebook page, and print screened the message to them asking permission to use their song. (William is part of our team of 3).