What is a Magazine Advert, and What is Brand Identity?

A magazine advert is a segment in a magazine that is dedicated to advertise something, for sale or to promote its cause.  In the case of music it usually is to sell the music, or promote the artist/band to its target audience. This would only work if the correct magazine is used to match the songs genre, this would therefore be selecting the target audience. We will be promoting the sale of our music video's digipak to our target audience. This is usually done with the same image that is used for the front of the digipak or a different image with the digipak front cover added somewhere. This is called brand identity, which is important for the audience to connect the advert with the digipak even without having to read it. It also includes the artist/band's name, name of song, date of the release for sale, ratings, websites that they can visit, places you can buy it and the production logo's.

Here are examples of Brand Identity and adverts for the same artist/band:

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The same colouring and theme is used in both the images to create the visual link, as well as font of the text. The name of band and album name make the link too. As seen at the bottom is the release date, songs featured in it, and record labels.

Here is Coldplay's:

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This is very minimal information but it includes both an image of the band, and album cover. It also uses the same font and concept art throughout.

Guns. N. Roses:

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They have simply put the albulm cover in the centre striaght away creating an obvious link to the digipak. They have also added images of the band members performing on each corner, also including 'out now'. They promote another product of theirs,'Gn'R DVDs AVAILABLE'.